HELLEN bath brews were created by Hellen Yuan, a New York-based wellness practitioner, foodie, designer and entrepreneur with over 20 years' experience in the luxury, ready-to-wear fashion industry.
HELLEN, a collection of ritual-based modern healing products, was created by Hellen Yuan, a LA & New York-based certified NAHA Aromatherapist, certified Usui Reiki Practitioner, wellness practitioner, designer and entrepreneur with over 20 years’ experience in the luxury, Ready-to-Wear fashion industry.
Born in Taiwan and raised in Los Angeles, Hellen’s life has always been a blend of east and west. Her family owned cashmere factories, Which helped her develop an extensive knowledge of the textile business at an early age. She furthered her education by obtaining a degree in Apparel Manufacturing and Product Development from the Fashion Institute of Design & Merchandising in California. Hellen has been instrumental in launching designer labels such as Hellessy, 6397, Area, and more. Recognized as a member of the Female Founder Collective, Hellen is now using her design and business skills to develop as an entrepreneur and actualize her passion projects: Hellen Bath Brews and healing products, Hellen cooks, and Hellen Ready-to-Wear.
After experiencing several losses in her life, Hellen found solace in methods of healing more closely related to her Taiwanese roots. She sought out many non-traditional healers and eventually studied to become a Reiki practitioner herself. Part of her healing process involved bath soaks, and as a result she started developing layered formulas with mixtures of various essential oils, salts, flowers, and crystals. She found the baths would release toxins from her body and rid her of negativity, allowing both to float down the drain.
Hellen has since crafted several thoughtful bath brew recipes that address different areas of a person’s life, correspond with the four elements, and open four of the chakras: Center Your Heart (heart chakra), Emerge From The Fog (throat chakra), Feet On The Ground (root chakra), and Shoot into The Stars (sacral chakra). Praised by leading publications including Forbes, Vanity Fair, and Vogue, these special bath brews will strengthen and soothe your spirit - as they did Hellen’s – leaving you filled with love, balanced and ready to take on your world.
In summer 2020, Hellen will become a certified NAHA clinical aromatherapist, extending her knowledge using plant medicine to address acute issues in the human body. This will coincide with the launch of new products geared to support your entire well-being. From essential oil inhalers to hydrosol room sprays and face masks, Hellen’s collection will offer holistic healing at every touchpoint of your daily ritual.
Hellen. Brew yourself back into being.